one size fits all? marketing to teenagers and the over 50s

Date: 02 November 2006
Location: Leeds College of Music, Leeds, West Yorkshire
Duration: 9.30 – 4.30 (with a CEO Breakfast Briefing from 8.30-9.30am)
Cost: £50 - £150. Early Bird Rate ends 7th September 2006.

Keynote speakers are Ian Douthwaite, Managing Director of Dubit, a youth insight agency, and Dick Stroud, author of ‘The 50-plus Market’ and Managing Director of specialist over 50s marketing agency, 20plus30. Afternoon workshops include topics such as targeting teenagers using new technologies, using the Internet to attract older audiences, and case studies from the British Film Institute and Cornerhouse.

Related Documents:

One Size Fits All Conference flyer
onesizefitsall.pdf (134 KB)  

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To receive the full programme, price information, and to book online, please visit:

MLA North West
Ground Floor, The Malt Building, Wilderspool Park, Greenalls Avenue, Warrington WA4 6HL
Tel: 01925 625050 | Fax: 01925 243453