one size fits all? marketing to teenagers and the over 50s

Keynote speakers are Ian Douthwaite, Managing Director of Dubit, a youth insight agency, and Dick Stroud, author of ‘The 50-plus Market’ and Managing Director of specialist over 50s marketing agency, 20plus30. Afternoon workshops include topics such as targeting teenagers using new technologies, using the Internet to attract older audiences, and case studies from the British Film Institute and Cornerhouse.

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